Engagements
Two moments, two different problems. Most clients arrive at the first and come back for the second.
Before you buy or invest
Independent sponsors, search funds, small-cap private equity, family offices and holdcos acquiring B2B SaaS, and venture and growth investors backing it.
- The problem
- You have weeks rather than months, a company that controls access to its own customers, and no published research on a business this size. The commercial case decides the outcome, whether you are buying the company or backing it, and it is the one workstream nobody independently tests.
- How we solve it
- Revenue quality rebuilt from billing data rather than accepted from the deck. The real competitive set and where price is actually lost. Interviews weighted toward churned accounts and lost deals. Live sales calls where the seller allows. You get a verdict, the conditions that would make the price work, and what you would have to change to earn the upside.
Engagement 1 of 4
No seller access needed. This runs on public and inferable signal, before you have a seat at the table.
A Commercial Thesis Review is an independent read on a B2B SaaS acquisition target, built entirely from public and inferable signal with no seller cooperation required. It tells a buyer whether the commercial case survives first contact and whether the target is worth an exclusivity period. It runs in two to four weeks and ends in prioritized findings and a one page verdict.
- Duration
- 2 to 4 weeks
- Fee
- from EUR 25,000
Engagement 2 of 4
Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.
A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in four to eight weeks and ends in a verdict, an evidence appendix and the price implications of both.
- Duration
- 4 to 8 weeks
- Fee
- EUR 55,000 to 85,000
After it closes
New owners and operating CEOs of an acquired software company, and the boards behind them.
- The problem
- You now run a commercial engine you inherited and did not build. The first hundred days set the trajectory, and everything identified in diligence quietly expires if nobody owns it.
- How we solve it
- We turn the findings into an operating plan with owners and dates: the ideal customer profile, pricing and packaging, the acquisition motion, a capability read on the commercial team you have inherited, and the dashboard that tells you early whether it is working. Then we stay long enough to find out whether it did.
Engagement 3 of 4
Runs inside the company after close, with the commercial team rather than across a table from it.
GTM Engine is a hundred day post-close engagement that turns diligence findings into a working commercial plan for an acquired B2B SaaS company. It covers the ideal customer profile, pricing and packaging, the acquisition motion, forecast discipline and the operating dashboard, and includes a capability read on the commercial team the buyer has inherited. It is built with that team rather than handed to them.
- Duration
- 100 days
- Fee
- from EUR 95,000
Engagement 4 of 4
A standing seat rather than a project. Continuity is the deliverable.
Board seat and advisory is a continuing non-executive engagement with an acquired B2B SaaS company, running twelve months or longer. It covers quarterly board attendance and a monthly call with the CEO, and exists to keep a commercial strategy on course after the engagement that produced it has ended. The people who wrote the plan stay in the room while it is executed.
- Duration
- 12 months minimum
- Fee
- from EUR 7,500 per month
Fixed fee, fixed timeline, agreed before work starts. Fees are never contingent on a transaction closing, because the entire value of this work is that it has no stake in the answer. Scope is set on a first call. Ranges reflect company size, geographies and interview volume.