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Private equity and small-cap buyout

For small-cap private equity buying B2B SaaS, we provide the independent commercial read an investment committee needs on a category the deal team does not operate in, delivered inside the exclusivity window and documented so it can be interrogated.

The problem you have

The deal team is stretched across too many workstreams, the investment committee wants an independent read on a category it does not operate in, and the timeline does not move. The commercial workstream is the one most often covered by reading the management presentation more carefully than the last person did.

What this is worth to you

Documentation an investment committee can decide on: a one page verdict with explicit conditions, the price implications, and the evidence appendix behind both. Delivered inside the exclusivity window, on a fixed fee agreed before work starts.

Where it fits in your process

  1. Commercial Assessment

    Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.

    A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in four to eight weeks and ends in a verdict, an evidence appendix and the price implications of both.

    4 to 8 weeks. EUR 55,000 to 85,000.

  2. GTM Engine, first 100 days

    Runs inside the company after close, with the commercial team rather than across a table from it.

    GTM Engine is a hundred day post-close engagement that turns diligence findings into a working commercial plan for an acquired B2B SaaS company. It covers the ideal customer profile, pricing and packaging, the acquisition motion, forecast discipline and the operating dashboard, and includes a capability read on the commercial team the buyer has inherited. It is built with that team rather than handed to them.

    100 days. from EUR 95,000.

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