Over a decade of commercial and GTM experience, at your disposal
What a buyer is really renting here is calibration: the accumulated sense of what a working commercial engine looks like, built inside software companies rather than read about from outside them.
That experience is the founder's own, carried first-hand rather than assembled from a firm's history. The founder holds a C-level commercial and operations role in B2B SaaS, still selling in the market this practice assesses, and is deeply involved in delivering every engagement.
- Over a decade
- in complex enterprise SaaS sales, carrying a number
- 3,000+
- tech companies screened and assessed, pre-seed to Series B
- 100+
- commercial engagements delivered inside those companies
Operators, not analysts
Over a decade in complex enterprise SaaS sales, personally carrying a number, now at C-level. Long cycles, multiple stakeholders, procurement, security review, the deal that dies in month seven for a reason nobody wrote down. Closing new business directly is what teaches you the difference between a pipeline and a story about a pipeline.
The founder is in the work, not just on the pitch
Scoping, the interviews that matter, the live calls, the verdict. The judgment you meet on the first call is the judgment that reaches the report, which is the opposite of the model where seniority sells the engagement and something else delivers it.
End-to-end commercial management, not advice about it
Dozens of software companies where the work was building and running the commercial motion itself: segmentation and ideal customer profile, pricing and packaging, the playbook, forecast discipline, entering new markets. Not a recommendation handed over at the end of a project, but the thing being run, with the consequences landing on the same desk.
Every seat at the table
Working alongside sales managers, sales directors, CSOs, CROs, CEOs and founders, often across all of them inside the same company in the same quarter. That is where the calibration comes from: you see what a commercial organization looks like from four different heights, and you stop confusing effort with traction.
Three thousand companies of pattern recognition
Screening and assessing tech companies from pre-seed to Series B, across the US, Europe and Latin America. Enough volume that the patterns repeat, and enough operating time inside a hundred of them to know which patterns are cheap to fix and which ones are the business.
Trained for the parts that are not intuition
Postgraduate degrees in finance and in international management, from business schools ranked in the Financial Times global top ten, alongside formal relevant certifications in fields like negotiation. Operating teaches you what a working commercial engine looks like. Reading a model critically, and holding a position when a counterparty pushes, are learned somewhere more deliberate.
A standing network, not a literature review
A working network of SaaS founders and senior commercial executives across the US, Europe and Latin America, used to pressure-test a finding and to read where a category is actually moving. Published benchmarks tell you what happened last year. People selling into the category this quarter tell you what is happening now, and a speaking schedule at industry conferences on technology and entrepreneurship keeps that network current rather than historical.