Venture capital and growth investors
For venture and growth investors backing B2B SaaS, we test whether a go-to-market motion is repeatable at the next stage rather than whether it worked at this one, on a round timetable. After the round, we work inside portfolio companies where the commercial engine is the constraint on the next raise.
The problem you have
You are taking a minority position, so you never get control and rarely get the access a buyout gets. The commercial case is a thesis about a company with a few million in recurring revenue, no analyst coverage, and a founder who is still the best salesperson in the building. You have days rather than weeks, the round closes with or without your conviction, and the question that decides the outcome, whether this motion survives being handed to a sales team, is the one a data room cannot answer.
What this is worth to you
A read on repeatability rather than on traction: which parts of the motion are the product, which are the founder, and what it actually costs to make the second one transferable. Delivered on a round timetable and written so it can go into an investment memo. After the round, the same work continues inside the company, because for a minority investor the commercial engine is usually the constraint on the next raise and the one thing a board seat alone cannot fix.
Where it fits in your process
Commercial Thesis Review
No seller access needed. This runs on public and inferable signal, before you have a seat at the table.
A Commercial Thesis Review is an independent read on a B2B SaaS acquisition target, built entirely from public and inferable signal with no seller cooperation required. It tells a buyer whether the commercial case survives first contact and whether the target is worth an exclusivity period. It runs in two to four weeks and ends in prioritized findings and a one page verdict.
2 to 4 weeks. from EUR 25,000.
Commercial Assessment
Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.
A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in four to eight weeks and ends in a verdict, an evidence appendix and the price implications of both.
4 to 8 weeks. EUR 55,000 to 85,000.
GTM Engine, first 100 days
Runs inside the company after close, with the commercial team rather than across a table from it.
GTM Engine is a hundred day post-close engagement that turns diligence findings into a working commercial plan for an acquired B2B SaaS company. It covers the ideal customer profile, pricing and packaging, the acquisition motion, forecast discipline and the operating dashboard, and includes a capability read on the commercial team the buyer has inherited. It is built with that team rather than handed to them.
100 days. from EUR 95,000.
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